As summer 2025 unfolds, prospective homeowners and investors are weighing the allure of coastal breezes against the serenity of mountain vistas. The real estate market is witnessing a dynamic shift, with beach towns and mountain retreats each offering unique appeals. This blog delves into the current trends, helping you navigate the decision of where to invest or find your next vacation home.
Beach Towns: Sun, Sand, and Investment Potential
Coastal properties have long been synonymous with luxury and leisure. In 2025, several beach towns are experiencing significant growth, attracting both buyers and investors. 
🏡 Notable Beach Towns to Watch
Long Branch, New Jersey: Once a modest beachside community, Long Branch is undergoing a transformation into a high-end travel destination. The condo market is booming, with luxury developments like The Atlantic Club offering ocean-view terraces and pet spas. Median condo prices have surged from $818,242 in 2020 to $950,000 in 2025, with luxury unit sales increasing by nearly 11% year-over-year .
Ocean City, Maryland: Known for its vibrant boardwalk and family-friendly attractions, Ocean City offers an average property price around $450,000. The market shows strong potential, with a projected appreciation rate of 5% over the next year. Short-term rentals are a significant part of the market, with an ROI of around 10% .
Myrtle Beach, South Carolina: With its stunning coastline, world-class golf courses, and family-friendly attractions, Myrtle Beach continues to attract millions of tourists annually. The area's affordability and evolving infrastructure make it an appealing option for both buyers and investors .
🌞 Lifestyle Appeal
Beach towns offer a laid-back lifestyle with easy access to water activities like swimming, surfing, and beachcombing. The vibrant social scenes, bustling boardwalks, and fresh seafood dining options add to the coastal charm. For those seeking a dynamic environment with year-round tourism, beach towns present a compelling choice.
Mountain Retreats: Tranquility and Outdoor Adventure
Mountain properties are gaining popularity among those seeking privacy, outdoor recreation, and breathtaking landscapes. The trend towards second homes in mountain regions has surged in 2025.
🏡 Prime Mountain Retreat Locations
Coconino County, Arizona: Home to Flagstaff and surrounded by the vast Coconino National Forest, this area offers world-class hiking, skiing, and stunning scenery. With second homes averaging over $796K and comprising 46% of the housing market, it's a top choice for those seeking adventure and natural beauty .
Buncombe County, North Carolina: Boasting Asheville's vibrant arts scene and views of the Blue Ridge Mountains, this region attracts buyers with its blend of culture and outdoor activities .
Gallatin County, Montana: Including Bozeman and Big Sky, this area appeals to buyers with world-class skiing and fly fishing near Yellowstone National Park .
🏞️ Lifestyle Appeal
Mountain retreats offer a peaceful environment with opportunities for hiking, skiing, and enjoying panoramic landscapes. The sense of community in smaller towns, combined with access to national parks and forests, makes mountain properties ideal for those seeking a connection with nature. The growing trend of eco-friendly developments and sustainable living further enhances the appeal of mountain retreats .
🔍 Comparative Overview: Beach vs. Mountain Properties
Feature | Beach Towns | Mountain Retreats |
Average Property Price | Varies by location; e.g., Ocean City ~$450K | Varies by location; e.g., Coconino County ~$796K |
Investment Potential | High demand for short-term rentals | Strong appreciation rates in select areas |
Lifestyle | Active, social, water-centric | Peaceful, nature-focused, outdoor activities |
Climate | Warm, humid coastal weather | Cooler, variable mountain climates |
Accessibility | Easier access via coastal highways | Requires mountain roads; may be remote |
Making the Right Choice for You!
The decision between a beach town and a mountain retreat hinges on personal preferences and lifestyle goals. If you value proximity to the ocean, a vibrant social scene, and water-based activities, a beach town may be the ideal choice. Conversely, if you seek tranquility, outdoor adventures, and a connection with nature, a mountain retreat could be more suitable.
Consider factors such as climate, accessibility, and long-term investment potential when making your decision. Consulting with a local real estate expert can provide valuable insights tailored to your specific needs and preferences.